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Home - Products - Geodemographic lifestyle profiling

Fast Facts

  • Profiles 26 million residential UK addresses
  • Uses A Classification Of Residential Numbers (ACORN)
  • ACORN is longest established profiling tool
  • Analyses postcodes to determine lifestyle and demographic profiles
  • Target offers to your customers
  • Do you know what your customers look like?

Would you expect someone with a £20k income to buy a £60k car? Probably not! So why market inappropriate products to your customers?

You need a solid understanding of your customers in order to communicate effectively with them. Lifestyle profiling is now used as the basis for many marketing activities and enables you to build stronger, longer lasting relationships with your customer base.

Profiling involves taking customer data and comparing it to the UK population using one of a variety of geo-demographic or lifestyle tools in order to determine the customer's specific characteristics.

Geodemographic customer lifestyle profiling

Available on a pay-as-you-go basis. As well as profiling your customers, you can use the credit pack to verify bank details, get a route plan and capture international address data.

  • From only 1.3 pence per lookup
  • Lifestyle profiling costs 2 credits
  • Can be used on a website or internally
  • Automatic top-up facility for zero admin
  • Automated notification when you need more credits
  • Credit packs are valid for 1 year

From
£50 per year for 1,000 searches

View pricing information for our geodemographic lifestyle profiling service
See the Acorn lifestyle geodemographic profiler in use
Register for a free trial of our geodemographic lifestyle profiling
Download the pricing guide for our lifestyle profiling
Download the Excel spreadsheet demographic profiling tool

"The guys at Postcode Anywhere have been extremely helpful and as a small customer we feel we've received big customer service in terms of their time investment."

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