Reduce payment errors and highlight fraud.

• Newhall Publishing have over 300,000 subscribers to family-based magazine called Candis.
  
• The company has over 100 direct sales agents collecting new subscriber information on a door to door basis.
  
• New subscriber details were being written down by hand and rekeyed into the company database on a weekly basis resulting in:
  
  
  • Data becoming lost and corrupted.
    
  • Inefficient use of resource.
    
  • A delay between the receipt of subscription details and set up of customer record.
    

• Newhall Publishing reviewed their processes and decided to use a contact form which was deployed over GPRS on an O2 XDA platform.
  
• The form incorporated the Postcode Anywhere web service allowing the agent to capture subscriber details from just the postcode.
  
• Data is automatically transferred into the Contacts database over GPRS.
  

• The company has saved considerable expense by not having to rekey over 30,000 new subscriber details each year.
  
• Processing time has been reduced by over 1 week so new subscribers are contacted far more quickly improving customer perception.
  
• Data accuracy has increased to almost 100% accurate from 95% previously.